Written By: John Gillespie, UK /Europe Managing Director
Hey everyone,
I’ve been doing many business mentoring sessions with our Lifestyle Pros this month, which I really enjoy! I also tend to get good feedback on this support that we offer.
Time and time again, the starting point we find together is to get to know and understand your numbers! It really will transform your business and help you be aware of how you are really doing.
As a self-employed professional, your business success depends on more than just your creative skills—it also requires strong business awareness. Tracking key numbers such as rebooking percentage, client count, and services allows you to make informed decisions, maximize profits, and create a sustainable career.
Why Knowing Your Numbers Matters:
Rebooking Percentage – Your rebooking rate measures client retention and future income stability. A high rebooking percentage means clients trust you and are committed to maintaining their look with you. If your rate is low, you may need to improve client consultations, follow-ups, or incentives to encourage repeat visits.
Number of Clients –
Tracking how many clients you see per week or month helps with business planning. If your client base is growing, you may need to adjust pricing or schedule more efficiently. If it’s declining, it’s a sign you need to focus on marketing and client retention strategies.
Colour vs. Cutting Services –
For hairstylists, analyzing the ratio of colour services to cuts helps determine where your revenue is coming from. Colour services often generate more income, but take longer. If colour services are increasing, you may consider adjusting your pricing or scheduling to maximize earnings.
How to Use This Data:
- Set goals for rebooking (e.g., 70% of clients pre-booking their next appointment).
- Identify slow periods and create promotions to fill gaps.
- Adjust your service offerings based on what’s most profitable.
- Use numbers to track growth and make smarter business decisions.
Knowing your numbers gives you control over your business, helping you work smarter, not harder, while building a financially successful career.
Have a great month!
– John
